What we do not notice by eyes?

Psychologist Dr. Doping tells about the "invisible gorilla", focus and "banner blindness".

Oh, we do not see very much, thus providing sustenance illusionists and pickpockets. Not notice and what we do not pay attention, even if it is in sight, and even what the look in focus, thinking about something else. Record the frequency and duration of gaze fixation when placing a variety of types of images with the use of modern methods of recording eye movements suggests that we just notice very little, but do not notice the huge amount of everything.

In psychology, a whole series of "blindness" to events around us objects and events. One of the most striking examples - "inattention blindness": if our attention on something focused, we do not notice unexpected events not associated with what is in focus. I'm sure many have heard about the "invisible gorilla" experiment, D. and K. Simons Chabrier, we do not notice, apart from passing the ball between the basketball players, against whom was dancing gorilla. But, alas, hardly anyone thinks that the role of gorillas may be a pedestrian, which the driver, whose attention is occupied with something can just ignore.

Another common case - "blindness to the change": natural for us not to notice the change, if it occurs outside the focus of attention at the point in time when we blinked, looked from one object to another, or just distracted for a split second. If during this time will disappear one of the pieces of furniture, curtains will change color, and sitting at the table people will hide in his pocket his phone, we will likely not notice the change. And we can not see even a substitute interlocutor, who approached us on the street asking how to get to the library, if during a conversation between us, will carry the door, and one of the workers will change our companion sites.

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Finally, another frequent phenomenon - "blindness to repeat" we often do not notice the second of two identical objects, if they appear in front of us, one after another. It was to combat this form of neglect developers of computer text editors invented to emphasize repetition of the word a red wavy line as a mistake, drawing the user's attention to it.

There are also new forms of fun "blindness" to protect us from the excess of information: for example, the characteristic of the modern Internet user "banner blindness". Studies show that we have learned to effectively ignore the hype on the web pages, by the way, without even noticing.